Enhanced Link Attribution Taboos You Should Break

Enhanced Link Attribution is a functionality of Google Analytics. Using Google Tag Manager and Google Analytics, you can best use this feature. You can tag your pages to implement an enhanced link-tracking functionality that lets you:

  • See separate information for multiple links on a page that all have the same destination. For example, if there are two links on the same page that both lead to the Contact Us page, then you see separate click information for each link.
  • See when a one-page element has multiple destinations. For example, a Search button on your page is likely to lead to multiple goals.
  • Track buttons, menus, and actions are driven by javascript.

Enhanced Link Attribution improves the accuracy of your In-Page Analytics report by automatically differentiating between multiple links to the same URL on a single page by using link element IDs.

To use the enhanced link attribution feature:

  1. Enable enhanced link attribution in the Admin UI of your Google Analytics account.
  2. Update your tracking code on each page to load the enhanced link attribution plug-in (called “linkid”).

I shared how to enable, configure and use Enhanced Link Attribution in a different post and it should help you to get everything set up in context with Enhanced Link Attribution. If you want to know more about Analytics Google – Analytics then do read this post where I explained every detail of Analytics Google – Analytics and why should we use it.

Customizing Enhanced Link Attribution:

According to Google, the enhanced link attribution plug-in differentiates between links to the same URL using the element IDs of a link or a parent element, as well as a cookie. You can customize how far up the DOM the plug-in will look for an element ID, as well as the behavior of this cookie, by providing configuration options when loading the plug-in.

Here are the available options and their defaults:

Enhanced Link Attribution

The following example shows how to specify custom configuration options when using the enhanced link attribution plugin:

Enhanced Link Attribution

This is what the feature is all about. When it comes to Google Analytics, things change. And things change now and then. So you need to track what exactly is happening, and this feature adds significant value to it. Hope it is clear to you now. Should you have any further questions do not forget to comment below. I would love to include it with your idea and blog URL in the post. I would also try to answer your question.

He is a 25-year-old guy from a lower middle-class family from a small village in Narasinghpur in Cuttack, Odisha, INDIA and the founder of Hymprudious Dreams. He also has a master degree in Software Engineering from BITS Pilani. He started blogging back in June 2014, and he shares his journey in this blog from every failure to success.

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