Today I am going to share about Google Universal Analytics. If you know about Analytics in Google, then you know about Google classic analytics in Google which is of no use nowadays ever since Google Universal Analytics has come into the picture. Google Universal Analytics introduces a set of features that change the way data is collected and organized in your Analytics account, so you can get a better understanding of how users interact with your online content. Now that it has been successfully launched and used mostly with all the online content platforms this gives the value people are looking for which is why it is mostly used. I am going to share below what are the advantages of Google Universal Analytics over Google Classic Analytics as per Google.
What Are The Benefits Of Google Universal Analytics
Connect multiple devices, sessions, and engagement data with the User ID.
The User ID is a Universal Analytics feature that you can use to associate multiple sessions (and any activity within those sessions) with a unique ID. When you send a unique ID and any related engagement data to Analytics, all activity is attributed to one user in your reports. With the User ID, you can get a more accurate user count, analyze the signed-in user experience, and get access to the new Cross Device reports. Learn more about the User ID.
Get a new and more flexible tracking code that lets you collect data from any digital device.
All of the new collection methods are developer friendly so that you can set up and customize your tracking code more quickly. Cross domain tracking for websites, in particular, is dramatically simpler and more accurate.
You can create custom dimensions & custom metrics to collect data that’s unique.
Custom dimensions and custom metrics are like default dimensions and metrics, except you create them yourself. Use them to collect data that Analytics doesn’t automatically track. Learn more about custom dimensions and metrics.
Implement Enhanced Ecommerce.
Once you’ve deployed Universal Analytics, you can then tag your site with the ec.js plugin, and then use the Enhanced Ecommerce reports to analyze your users’ shopping and purchasing behavior, the success of your internal and external marketing efforts, and the economic performance of your products.
Stay up to date with new features and updates.
With Google Universal Analytics, you can use all of the standard Analytics reports and tools, but you also get access to new features.
I have explained here what is Google Universal Analytics. Let me know what do you think of Google Universal Analytics and watch out for another article. In that article, I am going to explain how you can get started with Google Universal Analytics instead of classic analytics.
You can visit this page if you are interested to know more about the upgrade and status of Google Universal Analytics.